It just had to happen!

Apple Claims New iPhone Only Visible To Most Loyal Of Customers

SAN FRANCISCO—In a move expected to revolutionize the mobile device industry, Apple launched its fastest and most powerful iPhone to date Tuesday, an innovative new model that can only be seen by the company’s hippest and most dedicated customers.

Get the full story on The Onion

Heh heh. It was only a matter of time!

Consumer goods…

… that are flogged on the basis of being “stylish” instead of how well they perform!

I hate ‘em, hate ‘em, bloody hate ‘em.

What’s the point of buying something that looks really good if the damn thing doesn’t perform to a level that matches its appearance? So what you’re paying for basically (and usually through the nose, cos style costs money seemingly) is just how the thing looks, and not what it actually does.

And who the hell cares about looks anyway? Only an absolute moron.

Sure, its nice to have something that looks good… providing it does the business as well. But if it doesn’t? Well, a bit like “go faster” stripes on cars. What’s the bloody point?

So value’s shifted from what a thing does to what a thing appears to be able to do. Its all crap!

This little rant’s been prompted by a bit of kit I’ve recently acquired (blatantly plugging my own blog, the full write-up’s here). Full of gimmicks and style… all of which contribute diddly-squat to what its actually supposed to do. In fact, some of these so-called “features” make it a bloody sight more difficult to use.

Seems to me all people are concerned about nowadays is bloody appearance. Meaningless, empty, bloody stupid appearances. Nothing’s sodding real anymore. Bit like “political correctness” when you come to think about it. All bullshit!

And the offending company? Samsung! I’m rapidly going off them. Very rapidly.